11 Irresistible MARKETING SECRETS FOR BUILDING A SUCCESSFUL BUSINESS by Jephter Akahie

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1. Discover where the money is: who are your ideal customers?
2. Create enough stimulus in your PRODUCTS and ADVERTS: VALUE vs FEATURES. Customers are looking for value not features. Give them what they want.
3. Beat the customer’s expectations. There’s no such thing as loyal customers. If you don’t meet your customer’s expectation, forget the loyal stuff.
4. First impression decides if the prospect will finally choose your product or services. Always WOW your customers and keep improving on the ways you serve them.
5. Tell the truth and build TRUST. Without trust, no customer will be willing to part his or her money in buying your product.

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